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COPY

Stigg

Client

Stigg

Year

2022

Tags

Branding
Art Direction
For client
Web Design
Marketing

At Studio & More, I had the opportunity to lead the brand and website design for Stigg, a SaaS platform focused on pricing and packaging for subscription-based products.
Stigg empowers product, pricing, and monetization teams to go to market faster by enabling them to manage, test, and implement pricing and packaging changes without the need for coding.

My role involved creating a compelling brand identity and a user-friendly website that effectively communicated the value of Stigg’s services, making it easier for users to understand their offerings.

Stigg logo

Home page

Stigg logo

Home page

Crafting the Logo

For Stigg, I designed a logo that effectively represents the core essence of the brand. The logo features a combination of a package shape and an arrow, symbolizing the platform’s focus on pricing and packaging while also conveying forward movement and growth.
This design choice not only reflects Stigg's mission to help teams streamline their pricing strategies but also creates a visually memorable identity that stands out in the competitive SaaS market.

Combination of a package shape and an arrow

Brand colors

About page and product page

Combination of a package and an arrow

Brand colors

About page

Product page

Playful Visuals

To illustrate the user-friendly nature of Stigg, I created four vibrant visuals that showcase its key functionalities. Using colorful and playful shapes, these designs highlight the platform's ease of use and intuitive interface. The visuals are aimed at conveying a sense of simplicity and accessibility, making it clear that Stigg allows teams to efficiently manage their pricing and packaging without any hassle.

Visuals

Headers of the website

Merch

Merch