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Riverside

Client

Riverside

Year

2024

Tags

Branding
Web Design
Print
Marketing
For client

At Riverside, I got to work on a bunch of design projects that really brought the brand to life. I redesigned the homepage and created new features and blog pages to better showcase what the platform offers.
I also built a handy design system that made sure everything looked consistent.

Some of my other projects included designing booth displays for international conferences, crafting eye-catching YouTube thumbnails, and coming up with cool promotional items like bags, stickers, and office posters. Plus, I created slides for our stakeholder meetings and designed social media ads, along with storyboards for video ads.

New homepage and headers of the website

New homepage and headers of the website

Headers of the website

Elevating the
brand's identity

When I joined Riverside, I noticed that the brand’s visual identity was still finding its footing. There were many colors and a lack of cohesion that made it difficult to connect with the audience.

I focused on creating a more mature and consistent design by developing a clear design system that unified the brand's look and feel. This involved simplifying the color palette, refining the typography, and ensuring that every design element worked harmoniously together.

Through this process, we transformed Riverside's identity into something that truly represents the innovative platform it is today.

Creating new design system

Merch for the company

Creating new design system

Social posts for IG

Social posts for IG

Creating authentic user footage

When I joined Riverside, I noticed that the brand’s visual identity was still finding its footing. There were many colors and a lack of cohesion that made it difficult to connect with the audience.

I focused on creating a more mature and consistent design by developing a clear design system that unified the brand's look and feel. This involved simplifying the color palette, refining the typography, and ensuring that every design element worked harmoniously together.

Through this process, we transformed Riverside's identity into something that truly represents the innovative platform it is today.

Headers of the website

Headers of the website

Users footage

Creating new design system

Creating the
“Magic Clips” video

I had the wonderful opportunity to collaborate with a motion designer and video creator on the launch of "Magic Clips", a new feature for our platform. I took part in the project from the early stages and was involved in shaping the idea alongside the product marketing team to ensure we conveyed a clear message in the video ads. I also helped guide the art direction for the video.It turned out to be a creative and successful project that showcased the exciting capabilities of "Magic Clips."

Website page

Storyboard for Magic Clips motion part

Website pages

Users footage